Cruise & Tour Custom Group Travel

Founded in 1975 by company President Peggy Crull, Cruise & Tour has 40 years of group travel planning expertise. In that time, Cruise & Tour has formed relationships with some of Wisconsin's most well known personalities including Mark Belling and Jay Weber of WISN Radio, Milwaukee Braves legends Hank Aaron and Eddie Matthews and more. We've provided custom travel experiences for countless businesses, organizations and associations including the Milwaukee Brewers, Tavern League of Wisconsin, Milwaukee Radio Alliance, Milwaukee Symphony Orchestra League and Waupaca Publishing. Through the decades the travel industry has changed and Cruise & Tour has evolved with it. However, thousands of travelers later, one thing has remained unchanged; Cruise & Tour's undying commitment to travel excellence. We take pride in meticulously planning each custom travel program from concept to completion, ensuring that your experience is second to none!

Jay Weber's Audio Endoresment

Cruise & Tour's Complete Services Include:

Custom Group Travel

Dedicated Program Consultant

You'll be assigned a dedicated group consultant who will oversee your entire program. Your dedicated consultant will get to know you, your team, along with your clients and will be your point of contact from concept to completion.

Destination Analysis

After your initial consultation, we'll research trip types and destinations that fit your specific criteria and budget and, present options for you to decide upon.

Complete Logistical Planning & Support

There are many elements to consider when planning a custom travel program: air and ground transportation, accommodations, activities, luggage handling, food and beverage arrangements, event management and more. Rest assured that each detail will be thought out and planned to perfection.

Itinerary Planning & Development

Whether it's a day at the beach, a round of golf, or a day packed with adventure, Cruise & Tour will build an itinerary catering to the specific desires of your group.

On-Site Program Management

One of our talented team members will be on-site throughout your custom travel program to oversee the entire operation. This ensures that you will be able to focus on your people, not your program's details.

Program Documentation & Communication

Cruise & Tour will prepare your travelers with documents and updates prior to departure. We'll ensure that your program runs smoothly with a welcome letter, event schedule, invitations, announcements and more.

Marketing & Promotional Service

Our team can design high quality promotional materials, communication plans, email campaigns and give advice on promotional strategies. A dedicated webpage or PDF brochure can also be created for your clients to access more information. Team members are also available for in-house presentations or VIP events for your group.

Back Office Accounting and Reservations Support

Whether it be a call from one of your clients with questions or invoicing and reports; Cruise & Tour's reservations team and highly specialized group management software will be employed to manage your group with the utmost of care.


When it comes to my 'Trip of a Lifetime' listener travel promotion, there's only one company I would even consider working with, and that's Cruise & Tour! The Crull's take care of everything. They have great contacts, work with quality local guides, and have a career's worth of problem solving techniques in case a problem would arise. I just enjoy the spectacular destination.

Jay Weber
Radio Talk Show Host
1130 WISN

"I just have to tell you how great the incentive trip with our key clients worked out. Now that we're back from the Deep Blue Caribbean, the tans are a bit faded, however, our clients are still beaming. To say job well done would only be an understatement. I have been working with you, and your family for 25 years. You totally set the standard, and each time raise it a little higher. See you next time!!!"

Bill Hurwitz - VP/GM
Milwaukee Radio Alliance

A+ Business Rating, A Proud Member of Ensemble Travel Group